Published On: Mon, Jan 18th, 2021

Flipkart doubles down on rewards program, partners with 5,000 sell outlets in India

Flipkart on Monday launched SuperCoin Pay that a business will be means to use opposite thousands of sell stores opposite a nation as Walmart-owned e-commerce hulk bets on a faithfulness module to win and means a user bottom in a world’s second largest internet market.

The Bangalore-headquartered e-commerce hulk pronounced it had partnered with over 5,000 sell outlets including TimesPoints, Peter England, Cafe Coffee Day and Flying Machine opposite India to give a business a “greater value and choice” to money in on their Flipkart faithfulness program, called SuperCoin Rewards. Flipkart business acquire these SuperCoins when they make purchases on a e-commerce platform.

Customers will be means to compensate adult to 100% of a check value by SuperCoins, Flipkart said, indicating out that normal faithfulness programs have struggled to benefit traction since they sealed business to their height and done it formidable to modify prerogative points to cash.

Its sell partners work in a wide-range of categories including fashion, grocery, food and beverages, travel, health and wellness. These sell partners will offer a QR formula to make it easier for Flipkart business to redeem their rewards points.

The pierce comes as hulk e-commerce firms in India aggressively partner with earthy and digital stores opposite a country. Amazon, too, has broadened a charity in new years to offer coupons and discounts that Amazon Pay business can redeem when creation purchases during Urban Company, Domino’s, BigBazaar, More, Oyo Rooms, Licious, BookMyShow, Swiggy, and RedBus, for instance.

“The lines between online and offline selling are apropos increasingly blurred, and a goal is to make a consumers’ selling knowledge some-more rewarding, no matter where they shop,” pronounced Prakash Sikaria, Vice President of Growth and Monetization during Flipkart, in a statement.

“Being a partial of a SuperCoin programme enables a partners to reap a advantages of Flipkart’s 300 million patron bottom by a truly integrated rewards initiative,” he added.

Flipkart pronounced business on a height have warranted over a billion SuperCoin to date.

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