Published On: Tue, Dec 27th, 2016

Fitbit gets another holiday strike and much-needed respirating room


The holidays have come and left and — as common — Fitbit got a bit of a lifeline.

Once again, everybody is shopping Fitbits for gifts. We won’t know exactly how many, though if we usually take a discerning demeanour during a download charts, Fitbit strike a tip off a App Store (even in a participation of a gargantuan promotions of Super Mario Run). In fact, it looks like it’s a flattering renouned present for relatives too — there are bumps in a App Store draft around Mother’s Day and Father’s Day.

fitbump

And it couldn’t come too soon. Wall Street is giving Fitbit a small bit of a breather with a batch adult around 7% after it’s tumbled roughly 75% this year. The year has not been kind as it’s had copiousness of bad opening and also motionless for some reason it would enter a smartwatch market. The whole wearable marketplace itself isn’t doing that well, with eMarketer drastically slicing a expansion foresee from 60% to 25% for a year compared to 2015.

Fitbit continues to iterate, come out with new products, and it’s during slightest looking for answers in a increasingly severe market. The association snapped adult a resources from Pebble and some of a team, that rolled out one of a initial loyal smartwatches interjection to a massively successful Kickstarter campaign. It wasn’t a good outcome for Pebble, though during slightest it means that Fitbit is in scrutiny mode over a normal trackers.

For Fitbit, a problem bend is usually going to get steeper as Apple doubles down on a aptness aspects of a watches. It has a Nike+ chronicle of a watch and is clearly perplexing to close down a aptness tracking marketplace alongside a smartwatch market. Apple has always been famous for reward products, and while we haven’t seen any numbers it’s probable that people might simply be peaceful to compensate some-more for a aptness tracker that goes over usually checking steps.

Still! Fitbits seem to be good gifts, and people seem to keep shopping them. We’ll see where all lands when a association reports a gain in a initial quarter, and it’s going to need to uncover some kind of vital dermatitis in sequence to not usually uncover it can tarry in a participation of some-more strong products like a Apple Watch though also negligence adoption for wearables in general. Fortunately for Fitbit, it also finished one authorised conflict with Jawbone, so that’s one reduction thing to worry about going forward.

Merry Christmas, Fitbit. You still have a lot of work to do for Wall Street, though for now we get a breather.

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