Published On: Tue, Feb 21st, 2017

Facebook updates Analytics for Apps with softened segmentation and domain-level reporting

Facebook currently launched an refurbish to Analytics for Apps, a cross-platform analytics height for developers who wish to lane how their users rivet with their sites, bots and apps. The guarantee of Analytics for Apps is that it allows developers to improved know their assembly and afterwards use this information to improved rivet them by pull and in-app notifications.

As Facebook announced today, Analytics for Apps users have integrated a use into one million apps, website and bots given a launch in 2015. Bots are apparently a rather new phenomenon, though a association combined support for them into a use about 3 months ago.

With today’s update, a association is adding dual vital new facilities to a use that will make it some-more useful for a product managers and marketers that might use it inside a company. The initial is a ability to review dual patron segments side-by-side. Say we wish to see how business in one nation are regulating a use compared to another country. That wasn’t really easy to do in progressing versions of a use though it now usually takes a few clicks to see this data. You can also separate information by that device people used, their demographics, etc.


The second new feature focused on giving users some-more insights into where their business indeed come from. You could already lane users opposite desktop and mobile, though now a use also supports referring domains so we can see where your users are entrance from.

Analytics for Apps is distant from a usually actor in this market, of course. Its competitors embody heavyweights like Google Analytics and Google’s Firebase Analytics use as good as Mixpanel and, depending on a use case, Leanplum and others. Given the amicable networking use during a core of a business, Facebook, of course, promises that it can give a users improved insights into their customers’ demographics than a competitors.

Featured Image: Sean Gallup/Getty Images

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