Published On: Sat, Aug 15th, 2020

Facebook tests TikTok-style video format on the categorical app in India

Facebook is going all-in on short-form videos. After flirting with a thought in Lasso, a TikTok-clone it tested in name markets, and adding a identical underline called Reels to Instagram recently, a association is exploring a new venue for this TikTok -esque experience: The large blue app.

The association reliable to TechCrunch that it is contrast short-form videos in a Facebook app in India, a biggest marketplace by users. In a stream avatar, “Short Videos” has a dedicated territory within a news feed. On tip of it sits a “Create” button, drumming that prompts Facebook Camera to launch, and users can crop by videos by swiping up.

“We’re always contrast new artistic collection so we can learn about how people wish to demonstrate themselves. Short-form videos are intensely renouned and we are looking during new ways to yield this knowledge for people to connect, emanate and share on Facebook,” a Facebook orator told TechCrunch.

Matt Navarra, a amicable media consultant, initial suggested a existence of a new test.

The exam comes as Facebook continues to money in on a deficiency of TikTok, a ByteDance -owned app that was criminialized by India in late June. Facebook launched Reels in India final month, weeks before rising it to dozens of additional markets. A source informed with a matter pronounced a daily rendezvous of Facebook’s services in India has increasing by some-more than 25% given a anathema on TikTok.

Scores of internal startups, including Twitter-backed ShareChat and Times Internet’s Gaana and MX Player streaming services, have launched standalone apps or integrated facilities to replicate a amicable knowledge TikTok supposing to users in new weeks. The internal apps have claimed to have combined tens of million of new users during a period.

YouTube has also rolled out a identical feature, still in contrast phase, to some-more users in India in new weeks.

Image: TechCrunch

The coercion in Facebook’s try to justice users with short-form videos comes as TikTok is plotting ways to re-enter a market. ByteDance is enchanting with Indian firm Reliance Industries to sell interest in TikTok’s internal business, TechCrunch reported progressing this week.

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