Published On: Thu, Jan 28th, 2021

Facebook predicts ‘significant’ obstacles to ad targeting and income in 2021

While Facebook’s fourth entertain gain news enclosed plain user and income numbers, a association sounded a note of counsel for 2021.

In a “CFO outlook” territory of a gain release, Facebook pronounced it anticipates confronting “more poignant promotion headwinds” this year.

“This includes a impact of height changes, particularly iOS 14, as good as a elaborating regulatory landscape,” a association wrote. “While a timing of a iOS 14 changes stays uncertain, we would design to see an impact commencement late in a initial quarter.”

Facebook has already been waging a bit of a debate opposite Apple’s arriving remoteness changes, that will need app developers to ask users for accede in sequence to use their IDFA identifiers for ad targeting — nonetheless a PR concentration has been a impact on tiny businesses, not Facebook.

Facebook also highlighted dual extended mercantile trends that it says it has benefited from during a pandemic: The “ongoing change toward online commerce” and “the change in consumer direct toward products and divided from services.” But again, it took a discreet stance, essay that “a mediation or annulment in one or both of these trends could offer as a headwind to a promotion income growth.”

As for those fourth entertain gain earnings, Facebook reported $28.1 billion in revenue, of that $27.2 billion came from ads, with gain per share of $3.88. Wall Street analysts had likely EPS of $3.22 and income of $26.4 billon.

Facebook also reported an normal of 1.84 billion daily active users and 2.8 billion monthly active users for a quarter, adult 11% and 12% year over year, respectively.

“We had a clever finish to a year as people and businesses continued to use a services during these severe times,” pronounced CEO Mark Zuckerberg in a statement. “I’m vehement about a product roadmap for 2021 as we build new and suggestive ways to emanate mercantile opportunity, build village and assistance people only have fun.”

As of 4:45 p.m. EST, Facebook shares were adult 0.7% in after-hours trading.

Facebook highlights tiny businesses as it ramps adult Apple criticism

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