Published On: Fri, Mar 24th, 2017

Facebook finally tests a GIF symbol for comments


After years of realistic caution, Facebook is finally embracing a charcterised GIF. Next week Facebook will start contrast a GIF symbol that lets users post GIFs from services like Giphy and Tenor as comments, a source told TechCrunch. We inquired with Facebook, that reliable a GIF exam is entrance with this statement:

“Everyone loves a good GIF and we know that people wish to be means to use them in comments. So we’re about to start contrast a ability to supplement GIFs to comments and we’ll share some-more when we can, though for now we repeat that this is usually a test.”

At initial this GIF criticism symbol will usually be accessible to a tiny commission of Facebook users, though it could hurl out to everybody if it proves popular. It will work likewise to a GIF symbol in Facebook Messenger, permitting users to both crop trending GIFs and hunt for specific reactions in-line. Users still won’t have a ability to name and share GIFs as News Feed posts, though criticism GIFs could lay a grounds for that.

Facebook’s GIF comments symbol will work likewise to GIFs in Facebook Messenger, seen here

 

Facebook has prolonged shirked a charcterised picture medium. The motive was that permitting flashy, eye-catching GIFs competence confuse from a rest of a News Feed experience. Facebook has even reportedly had support for GIFs built for years, though behind rolling it out for fear of disrupting a feed aesthetic.

That was before Facebook News Feeds filled adult with auto-play video. Eventually Facebook available News Feed pity with a approach URL of a GIF file, though that meant users had to hunt for them on sites like Imgur or Tumblr, or horde them themselves. Then Facebook usually authorised Pages and ads to share GIFs. There was still no GIF browser and no uploading by users allowed.

And all a while, Facebook’s feed downranked “low-quality memes,” that could embody ‘image macros’ done adult of a GIF + overlaid text. Messenger combined Giphy GIF pity behind in 2015, though a categorical Facebook app still didn’t play good with a format.

This anti-GIF habit eventually began to reason Facebook back. Fellow content-browsing site Imgur has ridden GIF pity to 150 million users, and BuzzFeed’s GIF listicles have been some of a many renouned links heading people divided from Facebook.

But now Facebook is diving headfirst into visible communication, following Snapchat’s lead as amicable media use evolves from content statuses to abounding media. Most of that concentration has been on video. However, Facebook sees coherence as essential to gripping users from deviate to other promote channels.

If a exam is good received, Facebook criticism reels competence shortly be filled with ‘reaction GIFs’. These typically use a shave of a movie, radio show, or animation to demonstrate a tension of a user, from fad to concern.

And eventually, Facebook competence disencumber adult and supplement a GIF symbol to a News Feed composer. After all, GIFs are usually a best moments of video played on loop, and Facebook says video is the future.

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