Published On: Wed, Aug 12th, 2015

Facebook Brings Auto-Play Video Ads To Apps In Its Mobile Ad Network

Facebook’s creation a murdering with a native, in-feed, auto-play video ads, and now it’s going to let other developers acquire income off them too. Today Facebook announced that it’s opening adult a possess best-performing ad units to publishers that uncover Facebook’s Audience Network ads to monetize their apps. Facebook says Audience Network publishers regulating a local ad units get 7X improved opening than on their normal ensign ads.

These new ad formats embody auto-play video, as good as a multi-image Carousel Ads that can give deeper looks during a product or tell stories, Dynamic Product Ads that retarget users with equipment they’ve deliberate selling elsewhere on a web, and some-more normal interstitial Click-To-Play Video Ads. Some users competence find these adorned ads annoying, though during slightest they’re well-targeted and run properly.

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Facebook’s spent years improving a ad user knowledge so videos don’t stumble when we scroll. Product Marketing Manager Brett Vogel tells me removing entrance to a sharp auto-play video ads was “the series one thing” publishers were seeking for. Now Facebook’s flitting this ad tech on to a partners so they can both make some-more income by a Audience Network income share. The change is working. Eighty percent of Audience Network impressions are for local ads, adult quickly from 60 percent in March.

Facebook creatively announced a Mobile Audience Network ad network during F8 behind in Apr 2014. For years, other analysts and we had approaching Facebook could acquire a lot some-more income if it used a trove of personal info to aim people with ads while they’re regulating other apps.


By October, Facebook non-stop adult a ad network to all apps. When users who are logged in to Facebook revisit an app on a Audience Network, they get shown personalized ads sole by Facebook that are targeted formed on that person’s Facebook info like their age, gender, interests and activity. Facebook takes a cut for doing a targeting and gives a rest to a app developer who doesn’t have to sinecure their possess ad sales team.

Now some-more of a tip ad forms will be accessible by Audience Network. [Update: Facebook is also beefing adult a capabilities of Dynamic Product Ads. Advertisers can now run ads display products they’ve designated as associated to something a user looked at, combined to their selling cart, and now, purchased. Plus, a ads can now be optimized to expostulate sales, not only clicks.

The improved Facebook can make a ads that run on a Audience Network partners’ apps, a fewer it needs to uncover in a own. Ideally for Facebook, it could give users a less-cluttered knowledge in a News Feed by simply regulating a possess apps to collect targeting information that’s practical to ads shown elsewhere. That way, it could acquire only as most income but shoving as many ads in a News Feed.

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