Published On: Tue, Aug 25th, 2015

Cyanogen OS Lands On Two New Smartphones, Targeting EMEA

The Cyanogen season of open Android, which is pulling a some-more customizable chronicle of Google’s mobile OS — helped along by some $115 million in appropriation in a coffers, including an $80 million turn behind in March — has landed on dual new smartphones streamer for Europe, a Middle East and Africa.

The handsets, that run v12.1 of Cyanogen, are done by a new, U.K.-based entrant into a smartphone creation space, called Wileyfox, despite a phones themselves are indeed done in China — so as with other such online retail Android reseller efforts it’s mostly an practice in branding, with a few customer use flourishes thrown on tip to try to mount out (such as European-based call centers for after sales services, and a deputy shade use for a yearly fee).

Does a Western universe need some-more Android phones? According to researcher Gartner, expansion in a tellurian smartphone marketplace slowed in Q2 to a slowest rate given 2013. Meanwhile Android’s year-over-year expansion was a lowest ever — as a widespread smartphone OS looks to have achieved a rise (with a tellurian marketshare of around 82 per cent). So there wouldn’t seem to be a dire consumer need for some-more new Android phones.

But if we are going to try and squeeze Android users in a hyper jam-packed smartphone marketplace afterwards charity competitively labelled hardware with a program turn is a proceed to do it — and that’s what Wileyfox is aiming to do, going adult opposite a likes of the OnePlus in Europe.

The 4G/LTE 5.5in full HD arrangement Wileyfox Storm is labelled during £199/€249, and has a Qualcomm Snapdragon 615 octa-core chipset, 3GB of RAM, 32GB ROM (user expandable), a 20MP back lens and an 8MP front-facing lens, and a 2,500mAh battery (non-removable). While the £129/€169 4G/LTE Wileyfox Swift has a 5in HD display, a Qualcomm Snapdragon 410 quad-core chipset, 2GB of RAM, 16GB ROM (user expandable), and a 13MP back lens and 5MP front confronting camera. Both inclination boat with all a common Google Android services preloaded, including the Play Store.

As mobile users have turn some-more tech savvy, and smartphones themselves have generally become some-more unchanging in terms of UI experience, a event for online-only phone brands to cook users — generally brands building on an determined and informed height like Android — is arguably expanding, melancholy a sell advantage of an Android hulk like Samsung whose incentivized deals with carriers helped get a handsets into phone buyers’ hands for years around their network of sell shops.

And as (or if) some-more phone buyers feel gentle shopping online, brands like Wileyfox are watchful to woo them with affordably labelled hardware — holding a root out of a Xiaomi smartphone pretender playbook. Whether they can remonstrate people they need to reinstate their existent handset a bit quicker than they differently would remains to be seen. The core peculiarity of complicated smartphones is arguably putting a biggest breaks on marketplace growth. An annual ascent is positively distant reduction required than it was several years ago, with opening improvements now typically incremental.

As for Cyanogen, a financial backers embody Chinese production hulk Foxconn, that creates income by creation some-more hardware. While earlier this year Cyanogen also bagged a partnership with mobile chipset builder Qualcomm, a latter also clearly anticipating to eke some-more expansion out of a Android mobile expansion engine by ancillary another season of a OS. These very large mobile attention entities are clearly incentivized to divert some-more income out of a Android money cow — hence their support for Cyanogen’s alt Android approach, that is a gamble that charity added customization to users also offers a proceed to grow Android use in a more mature and assured (but saturated) mobile market.

Here’s how Wileyfox’s European CEO, Nick Muir, set out a association representation in a matter today: “Our aim patron values choice, security and reassurance. These savvy people do not wish their information done accessible over their control. They wish to be means to change a coming of their screen, over only a wallpaper and lock-screen. They wish efficient, personalised shortcuts and gestures. They wish friendly, useful 24/7 customer service. And above all they wish good quality, reward handsets with a latest technology. Responsive, well-built, reliable, quick-charging handsets with good battery life. And that’s what Wileyfox is all about.”

Whether a user of Google’s services can really design to have ‘control over a accessibility of their data’ is another question — but one which Wileyfox’s “savvy” business aren’t, apparently, asking.

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