Published On: Thu, Jul 9th, 2020

Coronavirus impact sends app downloads, use and consumer spending to record highs in Q2

As a universe continued to cope with a impact of a coronavirus outbreak, a second entertain of 2020 became a largest nonetheless for mobile app downloads, usage, and consumer spending. According to new information from app store comprehension organisation App Annie, mobile app use grew 40% year-over-year in a second entertain of 2020, even attack an all-time high of over 200 billion hours during April. Consumer spending in apps, meanwhile, strike a record high of $27 billion in a second quarter. And app downloads reached a high of scarcely 35 billion.

The expansion in app use has been fueled by amicable enmity and lockdown measures, as countries around a universe try to relieve a widespread of a novel coronavirus.

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In India, for example, time spent in apps grew 35% in Q2 2020 from Q4 2019. Italy and Indonesia saw expansion of 30% and 25%, respectively. In a U.S., time spent in apps grew 15%.

App Annie says that now, a normal user is spending 4 hours and 20 mins per day on their smartphones.

Image Credits: App Annie

 

But consumers aren’t only rising apps they already have commissioned on their phones — they’re also downloading new ones. In a second quarter, consumers downloaded a scarcely 35 billion new apps, an all-time high.

Google Play accounted for 25 billion of those downloads, representing 10% year-over-year growth. India and Brazil were a a dual largest markets for Google Play in a quarter.

Image Credits: App Annie

iOS downloads grew 20% year-over-year to strech scarcely 10 billion. The U.S. and China were iOS’s biggest markets for downloads, though a U.S. and Saudi Arabia saw a many quarter-over-quarter growth. The latter was expected attributed to a national lockdown and propagandize closures, pushing app downloads in a nation to a all-time high in Apr and 100% year-over-year expansion on iOS.

Games were downloaded during record levels in a quarter, App Annie noted, totalling 14 billion games. In a initial week of Q2, weekly mobile diversion downloads pennyless annals during over 1.2 billion, and weekly download levels remained during 1 billion on normal via a quarter, adult 20% year over year.

Image Credits: App Annie

Non-gaming apps represented over half (55%) of a new downloads on Android and 70% of those on iOS.

More specifically, tip categories outward of games enclosed “Tools” and “Entertainment” on Google Play and “Photo and Video” and “Entertainment” on iOS. But other categories saw clever growth, including “Business,” “Health Fitness” and “Education” that saw quarter-over-quarter expansion in downloads of 115%, 75% and 50% respectively on Google Play.

On iOS, “Health and Fitness,” “Shopping,” and “Medical” apps saw clever quarter-over-quarter expansion of 30%, 25% and 20%, meanwhile.

With record downloads and usage, consumer spending also grew significantly as a result, quite among streaming video services.

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In a second quarter, consumers spent a record $27 billion in apps, adult 15% year-over-year to $17 billion on iOS and adult 25% to $10 billion on Android.

Games accounted for $19 billion of a spend, adult 15% quarter-over-quarter. Google Play saw large expansion during 25% quarter-over-quarter, that was 2x a expansion rate on iOS.

Image Credits: App Annie

Non-gaming apps were 35% of a spend on iOS. The U.S. and China a largest contributors in both games and non-game apps on iOS in a quarter. However, a U.S. particularly took behind a tip position as a largest marketplace for consumer games — a mark formerly hold by China — with 30% quarter-over-quarter expansion in Q2.

Non-games were 15% of a spend on Google Play. The U.S., Japan, and South Korea were a largest markets in both non-games and games comparison on Google Play.

Top Google Play categories in further to “Games” enclosed “Social” and “Entertainment.” Growth in a “Entertainment” difficulty was driven mostly by Disney+ and Twitch, App Annie noted.

On iOS, “Entertainment” and “Photo and Video” were a largest categories by consumer spend, in further to “Games.” Here, TikTok gathering expansion for a “Photo and Video” category, apropos a No. 1 tip grossing app on iOS App Store globally in Q2 2020 interjection to sales of practical gifts used to tip streamers.

Image Credits: App Annie

While many of a activity holding place on mobile inclination during a pestilence is associated to carrying fun — like examination videos or personification games, for instance — several of a tip apps in a entertain were work-related.

Zoom, for instance, became a No. 2 of many downloaded app globally in Q2 2020.  Google Meet was No. 7.

TikTok, meanwhile, was a tip app by downloads and spending, and a No. 7 by monthly active users. That will expected change in a months ahead, due to the anathema in India. A due U.S. anathema has also recently seen TikTok rivals gaining ground. Amid this disruption, internal competitors in India have seen increasing usage, and elsewhere, competitors like Byte and Likee have surged.

 

 

 

 

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