Published On: Fri, Oct 9th, 2020

Consumers spent a record $28 billion in apps in Q3, aided by pandemic

Mobile use continues to sojourn high amidst a COVID-19 pandemic, that has stirred amicable enmity measures and lockdown policies, and has pushed consumers to bond online for work, propagandize and socializing. This, in turn, has helped expostulate record spending in apps during a quarter, as good as a outrageous swell in time spent in apps. According to a new news from App Annie, consumers in a third entertain downloaded 33 billion new apps globally and spent a record $28 billion in apps — adult 20% year-over-year. They also spent some-more than 180 billion common hours any month of July, Aug and Sep 2020 regulating apps, an boost of 25% year-over-year.

The mobile information and analytics organisation had progressing suggested that a COVID-19 pestilence would have a long-lasting impact on consumer mobile behavior, as it modernized mobile by during slightest dual to 3 years forward of pace. This continued to be loyal in a third quarter, with all vital mobile trends saying increases.


Image Credits: App Annie


Image Credits: App Annie

Google Play downloads grew 10% year-over-year, accounting for 25 billion of a sum 33 billion new downloads in a quarter, while iOS accounted for scarcely 9 billion downloads — adult 20% year-over-year. Non-gaming apps on Google Play were 55% of those downloads, while on iOS a figure was a somewhat aloft 70%.

Image Credits: App Annie

Top markets by downloads enclosed India and Brazil on Google Play, while on iOS, a tip dual continued to be a U.S. and China. India, Brazil and Mexico gathering expansion on Google Play, while a expansion drivers on iOS were India and South Korea.

Some of a download expansion was directly tied to a pandemic.

As students in Mexico returned to remote learning, for example, downloads of Education apps grew 25% and Libraries Demo apps grew 270%. As U.S. consumers incited to a outdoor to find activities amid lockdowns and business closures, Travel, Navigation and Weather apps all saw clever expansion of 50%, 25% and 15%, respectively.

Coronavirus impact sends app downloads, use and consumer spending to record highs in Q2

Overall, Games, Tools and Entertainment gathering Google Play downloads outward of a tip category, Games. And on iOS Games, Photo and Video and Entertainment remained a tip categories for 5 true quarters.

Consumers also spent a record $28 billion in apps in Q3 2020 — a largest entertain to date.

On iOS, spend grew 20% year-over-year to $18 billion, while Google Play saw a 35% year-over-year boost to over $10 billion. Non-gaming apps accounted for 35% of that spend on iOS and 20% on Google Play, mostly interjection to subscriptions.

Image Credits: App Annie

Top markets for consumer spend enclosed a U.S. and Japan opposite both app stores, with a further of South Korea for Google Play.

The increasing consumer spending on apps could also be seen as being tied to a pestilence and a impacts. For example, Games, Social and Entertainment were a largest categories by consumer spend on Google Play. And within a Entertainment category, spend was driven by streaming apps, including Disney+, Twitch, Globo Play and HBO Max — apps that might have benefited from some-more consumers staying during home for entertainment.

App stores saw record 204 billion app downloads in 2019, consumer spend of $120 billion

On iOS, Games, Entertainment and Photo and Video were a tip 3 categories by consumer spend. As sports returned to radio in a U.S., spending in sports apps grew 55% from a before quarter. TikTok, meanwhile, became a No. 2 app by consumer spend outward of games, interjection to increases in practical tipping for streamers. However, a largest quarterly expansion in spending, outward of games, was driven by a comics app piccoma, YouTube, Tinder and AbemaTV.

Image Credits: App Annie

Tinder indicated some resiliency in Q3. Despite a pandemic, a app jumped adult one position to strech No. 1 by consumer spend. Disney+ also jumped adult a mark to strech No. 4.

In terms of monthly active users, however, Facebook still dominated a tip charts, claiming a No. 1 by No. 4 positions for Facebook, WhatsApp, Messenger and Instagram, respectively. The subsequent many used apps were Amazon, Twitter, Netflix, Spotify, TikTok and afterwards Telegram. The latter pennyless into a tip 10 for a initial time, after jumping adult dual ranks from Q2.

Gaming also continues to get a boost from a pandemic, with weekly downloads hovering around 1 billion for a second true entertain as consumers on lockdown demeanour for party — adult 15% year-over-year.

Image Credits: App Annie

Consumers also spent over $20 billion on games in Q3, a largest entertain ever. By year-end, App Annie foresee mobile gaming will extend a lead over desktop by 2.8x and over console gaming by 3.1x.

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Game downloads reached 14 billion in Q3, with downloads adult 20% year-over-year on Google Play to around 11 billion. On iOS, consumers downloaded 2.6 billion games. Because of this, games accounted for a aloft share of altogether downloads on Google Play (45%) compared with iOS (30%).

App Annie’s commentary follow app comprehension organisation Sensor Tower’s Q3 report, expelled progressing this month, that saw identical trends. Sensor Tower estimated app income grew to over $29 billion in Q3, while it pegged new app downloads aloft during 36.5 billion.

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