Published On: Fri, Feb 19th, 2021

Census raises $16M Series A to assistance companies put their information warehouses to work

Census, a startup that helps businesses sync their patron information from their information warehouses to their several business collection like Salesforce and Marketo, currently announced that it has lifted a $16 million Series A turn led by Sequoia Capital. Other participants in this turn embody Andreessen Horowitz, that led a company’s $4.3 million seed turn final year, as good as several important angles, including Figma CEO Dylan Field, GitHub CTO Jason Warner, Notion COO Akshay Kothari and Rippling CEO Parker Conrad.

Census raises $4.3M seed to put product info in cloud information warehouses to work

The association is partial of a new stand of startups that are building on tip of information warehouses. The ubiquitous thought behind Census is to assistance businesses operationalize a information in their information warehouses, that was traditionally usually used for analytics and stating use cases. But as businesses satisfied that all a information they indispensable was already accessible in their information warehouses and that they could use that as a singular source of law but carrying to build additional integrations, an ecosystem of companies that operationalize this information started to form.

The association argues that a complicated information stack, with information warehouses like Amazon Redshift, Google BigQuery and Snowflake during a core, offers all of a collection a business needs to remove and renovate information (like Fivetran, dbt) and afterwards daydream it (think Looker).

Tools like Census afterwards radically duty as a new covering that sits between a information room and a business collection that can assistance companies remove value from this data. With that, users can simply sync their product information into a selling apparatus like Marketo or a CRM use like Salesforce, for example.

Image Credits: Census

Three years ago, we were a initial to ask, ‘Why are we relying on a awkward mixed of wires joining each app when all we need is already in a warehouse? What if we could precedence your information group to expostulate operations?’ When a information room is connected to a rest of a business, a possibilities are limitless,” Census explains in today’s announcement. “When we launched, a concentration was enabling product-led companies like Figma, Canva, and Notion to expostulate improved marketing, sales, and patron success. Along a way, a business have pulled Census into some-more and some-more scenarios, like auto-prioritizing support tickets in Zendesk, automating invoices in Netsuite, or even integrating with HR systems.

Census already integrates with dozens of opposite services and information collection and a business embody a likes of Clearbit, Figma, Fivetran, LogDNA, Loom and Notion.

Looking ahead, Census skeleton to use a new appropriation to launch new facilities like deeper information validation and a visible query experience. In addition, it also skeleton to launch code-based adaptation to make Census workflows versionable and make it easier to confederate them into an craving adaptation system.

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