Published On: Thu, Mar 22nd, 2018

Cambridge Analytica’s Nix removed by feign news probe

Stock adult on a popcorn — a now dangling CEO of a organisation during a core of a information doing and domestic ad-targeting charge now embroiling Facebook, Cambridge Analytica, has been removed by a UK parliamentary cabinet that’s using a examine into a impact of feign news since it’s unfortunate with a peculiarity of his before answers.

The cabinet also says it has uninformed questions for Alexander Nix in light of revelations that strike a headlines during a weekend about how a researcher’s app was used to accumulate personal information on about 270,000 Facebookers and 50 million of their friends, behind in 2015 — information that was upheld to CA in defilement of Facebook’s policies.

Nix gave justification to a DCMS cabinet on Feb 27, when he claimed: “We do not work with Facebook data, and we do not have Facebook data. We do use Facebook as a height to advertise, as do all brands and many agencies, or all agencies, we should say. We use Facebook as a means to accumulate data. We hurl out surveys on Facebook that a open can rivet with if they elect to.”

That line is one of a claims a cabinet says it’s penetrating to press him on now. In a minute to Nix, it writes: “[T]here are a array of inconsistencies in your justification to us of 27 February, particularly your rejection that your association perceived information from a Global Science Research association [aka a organisation behind a consult app used by CA to collect information on 50M Facebook users, according to The Observer].”

“We are also meddlesome in seeking we again about your explain that we “do not work with Facebook data, and […] do not have Facebook data,” it continues, warning: “Giving fake statements to a Select Committee is a really critical matter.”

The contentious ‘not a domestic consultancy’ though “technology-driven selling firm” (and someday “campaign consultancy and communication services” company) — that Nix also described in his final justification event as “not a information miner… a information analytics company” — had a Facebook criticism dangling late final week for violating Facebook’s height policies.

While Nix was dangling as CEO by CA’s house on Tuesday, following a Channel 4 News news aired a array of tip recordings that seemed to uncover Nix advocating the use of substitute organisations to feed untraceable messages onto amicable media to change voters. The recordings were done by an clandestine contributor posing as a intensity client.

The UK’s information insurance watchdog, a ICO, has also practical for a aver to benefit entrance to CA’s offices and servers — accusing a association of unwell to palm over information a regulator had requested as partial of a wider review it’s carrying out into a use of information analytics for domestic purposes.

CA is also now confronting several legal hurdles from Facebook users angry about how their information appears to have been misused.

We reached out to a association for criticism on a DCMS recall. At a time of essay it had not responded.

Below are a few choice segments from Nix’s final justification event in from of a cabinet — that we design he will be asked to revisit should he determine to make a repeat appearance…

Q698       Rebecca Pow:… Could you expand a bit some-more on what those surveys are, what we are seeking people and how we are entertainment a data? Do we keep that information on surveys carried out on Facebook or does Facebook keep it?

Alexander Nix: I can't pronounce to Facebook, but as distant as we am wakeful the process works a bit like an opinion survey. If we wish to find out how many people cite red cars or yellow cars, we can post that doubt on Facebook and people can agree. They can opt in to answer a survey and they give their agree and they say, “I cite a yellow car” and then we can collect that data. That is no opposite to using a write check or a digital check or a mail check or any other form of poll. It is usually a height that allows you to rivet with communities.

Q699       Rebecca Pow: Are they a large partial of your data-gathering service?

Alexander Nix: When we work for brands, possibly it is in a UK or in the US or elsewhere, we mostly feel a need to probe their business and find out what they consider about sold products or services. We competence use Facebook as a means to rivet with the general public to accumulate this data.

Q700       Simon Hart: Let me ask a really discerning question on the Facebook consult opt-in choice that we were describing. If we are seeking somebody what kind of automobile they cite and they opt in, does that promote entrance to other information that might be hold by Facebook, which is irrelevant to automobile colour, or is it usually a information we collect on automobile colour that is relevant?Nothing else that is partial of a information hold by Facebook would be accessible to you.

Alexander Nix: You are positively right—no other data. As distant as we am aware, Facebook does not share any of a data. It is what is known as a walled garden, which keep a data—

Q701       Simon Hart: People are not in any approach accidently giving you consent to entrance information other than that that we privately asked for.

Alexander Nix: That is correct. People are not giving us agree and Facebook does not have a resource that allows third parties such as us to entrance a information on a customers.

Q702       Simon Hart: Even with a customers’ consent.

Alexander Nix: Even with a customers’ consent.

Chair: You pronounced in your minute to me that, “Cambridge Analytica does not gather” data from Facebook.

Alexander Nix: From Facebook?

Chair: Yes.

Alexander Nix: That is correct.


Q718       Chair: The tangible quote from a minute is: “On 8 Feb 2018 Mr Matheson pragmatic that Cambridge Analytica ‘gathers information from users on Facebook.’ Cambridge Analytica does not accumulate such data.” But from what you said we do, do we not, by the surveys?

Alexander Nix: Yes, we consider we can see what has happened here. What we were perplexing to contend in a minute is that we do not gather Facebook information from Facebook users. We can use Facebook as an instrument to go out and run large-scale surveys of the users, but we do not accumulate Facebook data.

Q719       Chair: By that do we meant that we do not have entrance to information that is owned by Facebook?

Alexander Nix: Exactly.

Q720       Chair: You acquire data from Facebook users by them enchanting with surveys and other things.

Alexander Nix: Exactly right.

Q721       Chair: Is your engagement, possibly directly or by any associate companies we might have, just through the placing of surveys or are there other collection or games or thingsthat are on Facebook that we use to gather data from Facebook users?

Alexander Nix: No, simply by surveys.


Q729       Chair: In that display we consider there is a slip on information analytics where we report that information is sourced from mixed sources and any selling association will know that there are companies that specialise in information analytics to analyse consumer behaviour. we consider on your draft we had logos of opposite companies. we consider Experian was one and Nielsen was one. You had Facebook on there as well. Again, usually to endorse on this, is that since we are highlighting a fact that we can accumulate information from Facebook?

Alexander Nix: Collect information by Facebook—that is accurately right, yes.

Q730       Chair: Does any of your information comes from Global Science Research company?

Alexander Nix: GSR?

Chair: Yes.

Alexander Nix: We had a attribute with GSR. They did some investigate for us behind in 2014. That investigate valid to be impotent and so a answer is no.

Q731       Chair: They have not granted we with information or information?

Alexander Nix: No.

Q732       Chair: Your datasets are not formed with information we have perceived from them?

Alexander Nix: No.

Chair: At all?

Alexander Nix: At all.

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