Published On: Tue, Aug 15th, 2017

Blizzard Admits Mistake Retiring Battle.net & Rebrands To ‘Blizzard Battle.net’

Blizzard will not be timid a Battle.net name after all, a diversion association has announced. Instead, a ‘Blizzard’ name is being combined to it.

Last year, Blizzard unexpected motionless to transition divided from regulating a Battle.net name. “We’ve seen that there’s been occasional difficulty and inefficiencies associated to carrying dual apart identities underneath that all falls—Blizzard and Battle.net”, Blizzard said.

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That was final year though, and Blizzard has now certified that it would be a mistake to dump a Battle.net name. “After giving a branding change serve care and also conference your feedback, we’re in agreement that a name should stay as well”, a gaming association now admits. Down next you’ll review Blizzard’s executive post on a matter:

When we announced that we’d be transitioning divided from a Battle.net name for a online-gaming service, we suspected that a change would be challenging. We accepted that Battle.net stood for something special—it represents years of common story and enjoyment, village and friendship, for all of us and a players.

Battle.net is a executive shaken complement for Blizzard games and a junction hankie that has brought Blizzard players together given 1996. The record was never going away, though after giving a branding change serve care and also conference your feedback, we’re in agreement that a name should stay as well. Take it from a developer before famous as Silicon Synapse, and Chaos Studios, names are critical too.

Moving forward, to assistance equivalent some of a strange concerns we listed behind in September, we will be joining “Blizzard” to “Battle.net” in a trademark for a use and in ubiquitous when we impute to it in print: Blizzard Battle.net.

We conclude your feedback and demeanour brazen to many some-more years of bringing players together online.

So Blizzard Battle.net it is – things certainly aren’t removing any easier this way.

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