Published On: Fri, Dec 8th, 2017

AWS has a post re:Invent warn as it enters a singular sign-on market


Steve Jobs used to famously finish his keynotes with “there is one some-more thing…” AWS motionless to wait a week after their re:Invent discussion finished to announce their some-more thing when it sensitively expelled a singular pointer on product for a AWS cloud yesterday.

While a proclamation was flattering skinny on details, it appears to be focused only on providing singular pointer on for a AWS family of products. “With AWS SSO, we can simply conduct SSO entrance and user permissions to all of your accounts in AWS Organizations centrally,” AWS explained in a announcement. That’s unequivocally opposite from what other singular pointer on products like Okta or OneLogin are doing.

These companies yield a most some-more extensive proceed to singular pointer on, giving we a executive approach to record into all of your cloud services (and in some cases on-prem too). This saves we a pain of carrying apart user names and passwords for each account. You record in once and we have entrance to all of a enclosed cloud services.

AWS doesn’t seem to be going after that marketplace (at slightest for now). It’s value noting, however that AWS has a story of starting off by introducing a apparatus with a elementary set of functionality, afterwards layering on additional functionality over time.

Okta is unequivocally a pivotal actor in this marketplace right now, carrying introduced cloud singular sign-on behind in 2009. It went open in April this year after lifting over $229 million. It just reported a gain a other day with income of $68.2 million, leading researcher expectations of $62.84 million. It has over 3000 business with 40 million users on a Okta platform.

Just since a vast businessman enters a marketplace doesn’t pledge it success, though that doesn’t meant there isn’t expected some confusion during Okta and OneLogIn this morning, only as we would design when AWS turns a courtesy to anything in a cloud. One some-more thing indeed.

Featured Image: Richard Newstead/Getty Images

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