Published On: Mon, Jan 30th, 2017

Apple’s new ‘Shot on iPhone’ billboard ads were all shot during a same night

Apple is introducing a new billboard debate today. The several “Shot on iPhone” ads have been utterly effective. Somehow, saying a hulk print on a billboard and meditative that it was shot with a phone we could have in your slot works utterly well.

Of course, Apple works with veteran photographers who know what they’re doing — my photos demeanour nowhere as good. With a iPhone 7, Apple suspicion it was time to try something new.

So a association asked several photographers around a world, from Shanghai to South Africa, to constraint some photos during a same night. On Nov 5, 2016, they all grabbed an iPhone 7, their favorite accessories and prisoner some good shots. Here are a few samples:

  1. one-night-iphone_photo-3

  2. one-night-iphone-low-light-4

  3. one-night-iphone_photo-1

  4. one-night-iphone_photo-2

  5. one-night-iphone-low-light-2

I talked with Scottish photographer Ruairidh Mcglynn who participated in Apple’s campaign. He trafficked to Iceland and rode a dog sled opposite a snow. At some point, he stopped for a mangle in an ice cave, and here’s a result:


Mcglynn already uses a iPhone camera utterly a lot and a tiny mirrorless camera complement — this time, it was iPhone only. “As good as a plea of capturing images during night, a conditions in Iceland were during times harsh; utterance wind, cold sleet and sub-zero temperatures all total to this challenge,” Mcglynn told me. “The iPhone is intensely strong and a oppressive continue didn’t seem to confuse a handset.”

Many night photographers could tell we that a tripod can assistance we when it comes to prolonged exposure. Mcglynn used a RetiCAM mountain total with a normal tripod. Pro tip: we can also use a EarPods as a remote shiver release. Just launch a camera app and press a symbol on a EarPods remote.

“The brief was technically severe and many people would consider not probable regulating a mobile device,” Mcglynn said. “The camera exceeded my expectations and has altered my perceptions of what’s probable regulating a smartphone.”

The iPhone 7 and 7 Plus come with visual picture stabilization and an f/1.8 aperture. It’s a poignant alleviation over a iPhone 6s camera when it comes to low light photography. The billboard ads are now rolling out in 25 opposite countries around a world.

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