Published On: Fri, Feb 5th, 2016

Apple Watch Took Two-Thirds Of Smart Watch Market In 2015, Says Analyst

Apple does not mangle out sales of a entrance wearable, a Apple Watch, so it’s adult to analysts to stump adult a sales estimates — and a latest to do so, Canalys, reckons a Apple Watch accounted for two-thirds of a smartwatch marketplace in 2015, with some-more than 12 million units shipped by a count in sum — and some-more than five million of those in a holiday quarter.

Canalys’ total have early inciter Samsung returning to second place, interjection to an softened pattern with its Gear 2 smartwatch that it says has proved some-more renouned with consumers. Pebble took third place, according to a analysis, while Huawei was fourth — a latter substantiating itself as a heading Android Wear OEM.

Turning to some-more simple aptness wearables, by Canalys’ count, some-more than 37 million basic fitness bands also shipped in a year, with Fitbit absolutely heading this category and environment a quarterly shipments record. China’s Xiaomi held onto second place, shipping some 12 million of a bill labelled Mi Bands during 2015.

The researcher available expansion of some-more than 60 per cent sequentially opposite all wearable bands — driven by what it dubbed “strong” holiday shipments for Fitbit, Apple and Garmin. Across a whole wearable bands segment, Fitbit led all vendors in a holiday quarter, followed by Apple and Xiaomi.

Canalys takes a certain perspective of Fitbit’s Blaze smartwatch, announced final month during CES. Although investors punished a company for noticing it had strayed too tighten to Apple’s wearable, a analyst argues a Blaze is competitively labelled and still “squarely focused on fitness”. Whereas a Apple Watch is a some-more multifaceted device, with aptness facilities as partial of a some-more fashion/lifestyle-focused proposition.

Analyst Gartner is also holding a certain perspective on a smartwatch space. Earlier this month it identified smartwatches as carrying the greatest income intensity among all wearables by 2019 — forecasting they will be generating $17.5 billion by then.

It predicts sales of wearables altogether will beget income of $28.7 billion in 2016 — out of which $11.5 billion will be from smartwatches, as Apple’s entrance into a difficulty popularizes wearables as a lifestyle trend.

Gartner is reduction bullish about a nearby tenure prospects for head mounted wearables, such as a purchase of VR headsets due to launch this open (e.g. Facebook’s Oculus Rift and a HTC-Valve Vive) — characterizing a space as “an rising market”.

And while it says it anticipates wearable headsets relocating “towards mainstream adoption” in 2016, it’s usually envisaging 1.43 million units shipping this year — vs 50.4 million smartwatches. So that’s some pretty baby steps towards anything coming mainstream adoption.


Even smartwatches are going to sojourn distant behind a mainstream adoption of smartphones, as Gartner records — that again is unsurprising as all wearables are extra devices. None as now envisaged purports to be a smartphone replacement.

“Though a sales of smartwatches are a one of a strongest forms of wearables, their adoption will sojourn most next sales of smartphones,” pronounced Gartner analyst Angela McIntyre in a statement. “For example, in 2016 some-more than 374 million smartphones will sell in mature marketplace countries and in vast civic areas of rising marketplace countries, for example, in Hong Kong and Singapore.”

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