Published On: Tue, Mar 9th, 2021

Apple teams with Common Sense Media to curate podcasts for kids

Apple announced this morning it’s teaming adult with Common Sense Media to curate a preference of kid-friendly podcasts in a U.S. in light of what appears to be flourishing seductiveness in spoken-word party among families. That interest, in part, might have been stirred by a pestilence and parents’ enterprise to revoke kids’ shade time for entertainment.

Via a new website during Apple.co/showsforkids (which launches Apple Podcasts), Apple has collaborated with Common Sense Media to organisation podcasts by age organisation as good as by theme. At launch, a collection facilities creators like Tinkercast, American Public Media, Gen-Z Media, Pinna, Tumble, Highlights, WNYC Studios, Rebel Girls and Nickelodeon, among others.

In further to groups by age, there are also 4 thematic collections available: Common Sense Media Picks, that are all-time family favorites; One More!, that facilities puzzling tales and action-packed dramas; Kids Know Best, that underline shows picked by kids themselves; and Story Time, that are story-driven shows.

Image Credits: screenshot of Apple Podcasts

The site will be updated monthly to underline new and renouned shows and to deliver timely collections around chronological and informative moments, like Women’s History Month or Back to School ideas, Apple says.

The association also records a preference of shows is curated regulating a same arrange of research-backed proceed that Common Sense Media relates to other entertainment, like TV shows, movies, books, apps and games.

The launch follows Apple’s new entrance of an “Apple for Kids” website that helps relatives set adult inclination for kids and learn about Family Sharing options, highlighting an increasing seductiveness in catering to a needs of families.

But distinct with kids’ use of Apple devices, a stream marketplace for kids’ podcasts is tiny — nothing of Apple’s tip 100 podcasts are destined toward kids, for example.

However, courtesy experts trust a kids marketplace might grow alongside a altogether adult podcast market. Plus, as Morning Consult recently reported, a COVID-19 pestilence has helped expostulate new seductiveness in a audio format as relatives struggled to keep kids entertained during home.

Case in point: one heading kids’ podcast, “Wow in a World” by NPR, saw a 94% boost in downloads in a 13 weeks post-COVID compared with pre-COVID, a news said.

In another new analysis, NPR’s 2020 Spoken Word Audio Report found that 15% of U.S. adults were now listening to children’s oral word audio — an denote that many relatives were already co-listening with kids. In addition, investigate from Kids Listen, a nonprofit advocacy organisation for kids’ podcasts, found that 89% of kids who listen to podcasts are ages 8 or under, Morning Consult forked out.

Apple, it’s value noting, has been rumored to be deliberation a new podcast subscription use to plea Spotify, The Information reported year progressing this year. In a weeks given that report, Apple has clearly begun to compensate some-more courtesy to a format, carrying launched a new editorial franchise, Apple Podcasts Spotlight, to prominence engaging creators.

Adding kids’ programing could play into Apple’s destiny ambitions, perhaps, as 64% of relatives who listen to podcasts pronounced they’re expected to squeeze a paid subscription to podcasts for their kids.

The new collection is live in a U.S. in Apple Podcasts.

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