Published On: Mon, Jun 19th, 2017

Apple hires Sony’s Jamie Erlicht and Zack Van Amburg in strange calm push

Look out, Netflix and Amazon. After dipping a toe into a H2O with Planet of a Apps, now Apple announced a latest expansion in a pull into strange content. It is hiring Jamie Erlicht and Zack Van Amburg, who given 2005 had been co-presidents of Sony Pictures Entertainment, to lead video programming during a company.

We’ve been conference rumors about Apple’s seductiveness in creation strange video given a commencement of this year: a thought is to pierce into strange films and series, that would be done accessible to subscribers of a paid streaming use (currently covering usually song and now usually $10/month). This, in spin would assistance expostulate some-more subscribers to a service, and also assistance beget revenues to equivalent negligence expansion in Apple’s hardware business, privately a iPhone and iPad sales.

No word on that bigger plan today. Apple records a span will news to Eddy Cue, senior clamp boss of Internet Software and Services during Apple, and will be operative to assistance realize “exciting plans” in a TV space. 

“Jamie and Zack are dual of a many gifted TV executives in a universe and have been instrumental in creation this a golden age of television,” pronounced Cue, in a statement. “We have exciting skeleton in store for business and can’t wait for them to move their imagination to Apple — there is most some-more to come.”

Erlicht and Van Amburg are compared with some of a biggest hits in TV over a final few years, and privately calm that has given a outrageous boost to a over-the-top streaming video market, that competes with pay-TV providers and in many cases has been violence it for assembly share and mindshare. Some of a programs that they have overseen embody Breaking BadBetter Call Saul, The Crown, and Rescue Me.

“It will be an honour to be partial of a Apple team,” pronounced Jamie Erlicht. “We wish to move to video what Apple has been so successful with in their other services and consumer products — forlorn quality.”

“Apple has a relentless concentration on delighting business with their products,” pronounced Zack Van Amburg. “We will move that same goal to Apple’s programming and we could not be some-more vehement about what lies ahead.”

Planet of a Apps, a Shark Tank-style uncover constructed by Apple this year, has seen decidedly churned reviews since being released.

Featured Image: TechCrunch

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