Published On: Wed, Dec 16th, 2020

App stores to see 130 billion downloads in 2020 and record consumer spend of $112 billion

Consumers will have downloaded 130 billion apps in 2020 opposite iOS and Google Play, adult 10% year-over-year, according to mobile information and analytics organisation App Annie’s year-end forecast. Consumer spending opposite a dual app stores will also grow by 25% year-over-year to strech $112 billion by year end, a organisation also predicts.

Typically, many of a download expansion is led by rising markets, though this year things were different.

Due to a COVID-19 pandemic, mobile adoption accelerated by dual to 3 years. As a result, consumers increasingly incited to apps as digital solutions for work, education, entertainment, selling and more. This resulted in a arise in downloads, time spent on mobile and consumer spending — notwithstanding there being some-more majority in a mobile market.

Image Credits: App Annie

Google Play downloads in 2020 outnumbered iOS downloads by 160%, though both stores saw 10% growth. Games, meanwhile, increasing their share of a downloads to 40%. On Google Play, they accounted for 45% of all downloads, adult 5% year-over-year, though they confirmed a 30% share on iOS. Games additionally accounted for $0.71 of each dollar spent opposite both app stores.

Also due to COVID-19, consumers spent some-more time on inclination — a metric that saw a poignant 25% burst from 2019 to tip 3.3 trillion hours on Android . (App Annie can't magnitude a figure on iOS.)

Image Credits: App Annie

This increasing time spent helped minister to a expansion in consumer spending, that strike a new annual record ($112 billion) in 2020. In 2020, 65 cents of each dollar of that spend went to iOS, though spend on Google Play continues to grow. This year, it will strech tighten to 30%, a organisation predicts.

Top markets for consumer spend on iOS enclosed a U.S., Japan and a U.K., that is a opposite list than in 2018 and 2019, when a list enclosed a U.S., China and Japan. Top markets for Google Play were a U.S., South Korea and Germany — with South Korea and Germany bumping out Japan and a U.K.’s place in terms of growth, compared with a past dual years.

The news also looked during a tip apps of a year, that saw TikTok No.1 by downloads and No. 2 by consumer spend, though still kick out by Facebook on monthly active users. Despite a lockdown, dating app Tinder done it to No. 2 in terms of consumer spend.

Apple releases a ‘Best of 2020’ App Store winners and many downloaded apps of a year

Other Facebook apps, including Instagram, Messenger and WhatsApp, confirmed tip positions opposite download and active users charts. Thanks to COVID, Zoom done it on 2020’s list of tip downloads, in a No. 4 position. On iOS, it had been No. 1 by downloads, Apple recently reported, followed by TikTok. Google Meet done a display as well, during No. 7.

Image Credits: App Annie

We should note today’s numbers don’t paint a full design of a mobile market, as they bar third-party app stores in China. Those total are wrapped into App Annie’s some-more endless “State of Mobile” news that tends to arrive early in a year for a year prior.

 

 

 

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