Published On: Wed, Jan 13th, 2021

App stores saw record 218 billion downloads in 2020, consumer spend of $143 billion

Mobile adoption continued to grow in 2020, in partial due to a marketplace army of a COVID-19 pandemic. According to App Annie’s annual “State of Mobile” attention report, mobile app downloads grew by 7% year-over-year to a record 218 billion in 2020. Meanwhile, consumer spending grew by 20% to also strike a new miracle of $143 billion, led by markets that included China, a United States, Japan, South Korea and a United Kingdom.

Consumers also spent 3.5 trillion mins regulating apps on Android inclination alone, a news found.

In another shift, app use in a U.S. surged forward of a time spent examination live TV. Currently, a normal American watches 3.7 hours of live TV per day, though now spends 4 hours on their mobile device.

The boost in time spent is a trend that’s not singular to a U.S., though can be seen opposite several other countries, including both building mobile markets like Indonesia, Brazil and India, as good as places like China, Japan, South Korea, a U.K., Germany, France and others.

The trend isn’t removed to any one demographic, either, though is seen opposite age groups. In a U.S., for example, Gen Z, millennials and Gen X/Baby Boomers spent 16%, 18% and 30% some-more time in their most-used apps year-over-year, respectively. However, what those favorite apps looked like was really different.

For Gen Z in a U.S., tip apps on Android phones enclosed Snapchat, Twitch, TikTok, Roblox and Spotify.

Millennials adored Discord, LinkedIn, PayPal, Pandora and Amazon Music.

And Gen X/Baby Boomers used Ring, Nextdoor, The Weather Channel, Kindle and ColorNote Notepad Notes.

The pestilence didn’t indispensably change how consumers were regulating apps in 2020, though rather accelerated mobile adoption by dual to 3 years’ time, a news found.

Investors were also fervent to fuel mobile businesses as a result, pouring $73 billion in collateral into mobile companies — a figure that’s adult 27% year-over-year. According to Crunchbase data, 26% of sum tellurian appropriation dollars in 2020 went to businesses that enclosed a mobile solution.

From 2016 to 2020, tellurian appropriation to mobile record companies some-more than doubled compared with a prior 5 years, and was led by financial services, transportation, commerce and shopping.

Mobile gaming adoption also continued to grow in 2020. Casual games dominated a marketplace in terms of downloads (78%), though Core games accounted for 66% of games’ consumer spend and 55% of a time spent.

With many stranded inside due to COVID-19 lockdowns and quarantines, mobile games that offering amicable communication boomed. Among Us, for example, became a dermatitis diversion in several markets in 2020, including a U.S.

Other app categories saw large increases over a past year, as well.

Time spent in Finance apps in 2020 was adult 45% worldwide, outward of China, and appearance in a batch marketplace grew 55% on mobile, interjection to apps like Robinhood in a U.S. and others worldwide, that democratized investing and trading.

TikTok had a large year, too.

The app saw implausible 325% year-over-year growth, notwithstanding a anathema in India, and ranked in a tip 5 apps by time spent. The normal monthly time spent per user also grew faster than scarcely each other app analyzed, including 65% in a U.S. and 80% in a U.K., leading Facebook. TikTok is now on lane to strike 1.2 billion active users in 2021, App Annie forecasts.

Other video services boomed in 2020, interjection to a multiple of new marketplace entrants and a lot of time spent during home. Consumers spent 40% some-more hours streaming on mobile devices, with time spent in streaming apps peaking in a second entertain in a west as a pestilence forced people inside.

YouTube benefitted from this trend, as it became a No. 1 streaming app by time spent among all markets analyzed solely China. The time spent in YouTube is adult to 6x that of a subsequent closet app during 38 hours per month.

Of course, another large story for 2020 was a arise of e-commerce amid a pandemic. This done a past year a biggest ever for mobile shopping, with an over 30% boost in time spent in Shopping apps, as totalled on Android phones outward of China.

Mobile commerce, however, looked reduction normal in 2020.

Social selling was a large trend, with tellurian downloads of Pinterest and Instagram flourishing 50% and 20% year-over-year, respectively.

Livestreaming selling grew, too, led by China. Downloads of live selling TaoBao Live in China, Grip in South Korea and NTWRK in a U.S. grew 100%, 245% and 85%, respectively. NTWRK doubled in distance final year, and now others are entering a space as good — including TikTok, to some extent.

The pestilence also stirred increasing use of mobile grouping apps. In a U.S., Argentina, a U.K., Indonesia and Russia, a app grew by 60%, 65%, 70%, 80% and 105%, respectively, in Q4.

Business apps, like Zoom and Google Meet among others, grew 275% in Q4, for example, as remote work and infrequently school, continued.

The research additionally enclosed lists of a tip apps by downloads, spending and monthly active users (MAUs).

Although TikTok had been commanding year-end charts, Facebook continued to kick it in terms of MAUs. Facebook-owned apps tranquil a tip charts by MAUs, with Facebook during No. 1 followed by WhatsApp, Messenger and Instagram.

TikTok, however, had some-more downloads than Facebook and ranked No. 2 by consumer spending, behind Tinder.

The full news is accessible usually as an online interactive knowledge this year, not a download. The news mostly uses information from both a iOS App Store and Google Play, solely where differently noted.

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