Published On: Fri, Jan 6th, 2017

AOL’s Kanvas launches an SDK: now any app can use the print and video effects


The arise of apps like Instagram and Snapchat has put print effects front and core in a universe of picture messaging, giving users not usually a ability to send images to any other, though to personalise them with small doodles, pale colors, bunny ears. Now, an app builder that has built a garland of these is rising an SDK that will let any app supplement these kinds of effects to their platforms, too.

Kanvas, a messaging app acquired by AOL in 2015 that lets we take, manipulate and send photos and other graphics with combined filters, GIFs and other decorations, is rising during CES this week a new SDK that will let other third-party apps daub into and use Kanvas’ in their possess design messaging services.

This is a play for scale — and eventually scale that can be used to grow AOL’s promotion network. When AOL (which also owns TechCrunch) acquired Kanvas, a app had 1 million users; now it has 5 million active users, CEO and co-founder Vic Singh told me in an interview, and a aim is to grow that by 5 million some-more with today’s launch.

And once there is adequate scale, a thought will be to use this new network of use as a car to make money: advertisers can unite filters, and AOL (which itself was acquired by Verizon partly as a mobile promotion play) will be means to sell this as another promotion section to clients who are already shopping arrangement and video ads or AOL properties.

The SDK will primarily cover 4 facilities that Kanvas has built both in-house and by approach of acquisition:

● Livestreaming Capabilities: A live tide procedure merges a video tide with real-time editing, special effects and chat.

So far, Kanvas has worked with usually a handful of app makers to confederate this SDK for a launch. They embody Phhhoto (a representation is graphic above), Video Star, Showzee and ROLR.

Singh tells me that a standard target app will be a far-reaching operation of print and messaging apps on a marketplace today, though eventually there are a whole operation of image-based apps where we could see this working, for instance in any kind of e-commerce app that lets people upload their possess cinema of equipment to sell, or in dating apps.

There is already some justification that while Kanvas continues to build a possess eponymous app, swelling these filters distant and far-reaching will be a pivotal to flourishing a ubiquity and business.

The association has already seen 10.2 million users on one formation alone, into a Verizon Messaging app for Android; and there is also already a chronicle of Kanvas that can be used on Messenger. You can also post your Kanvas creations on Snapchat, though (perhaps since Snapchat wants to save a reward UI for a possess tools) it requires a fiddly workaround, Singh said.

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