Published On: Mon, Aug 31st, 2015

AOL Acquires Photo And Messaging Startup Kanvas Labs

AOL is announcing another merger — Kanvas Labs, builder of mobile social apps.

An AOL orator told me that a association will continue to offer a existent Kanvas Labs products. Those embody print modifying app Kanvas; Kanvas Keyboard, that allows users to supplement GIFs and stickers to their mobile conversations; and Kanvas for Messenger, that integrates a startup’s products into Facebook Messenger.

There are skeleton to confederate Kanvas record with AOL’s products, too.

The startup said in Feb that a print app had been commissioned 1 million times. That’s not an huge audience, during slightest by some standards, though it could give AOL a foothold with younger users — we know, a ones who don’t get all those jokes about AOL dial-up.

The financial terms of a understanding are not being disclosed. AOL pronounced a whole Kanvas Labs group will be fasten a association and operative out of a New York City headquarters. (AOL owns TechCrunch. Also, we work out of that office.)

“The multiple of AOL and Kanvas Labs adds to a prophesy of reaching consumers on a tellurian scale,” pronounced Kanvas Labs CEO Vic Singh in an emailed statement.

The startup indeed began as a photo-sharing app called Tracks before rising a Kanvas app in 2013 and rebranding a association 6 months later. Across a several incarnations, Kanvas Labs has lifted some-more than $3 million in appropriation from investors including KEC Ventures, Scout Ventures, Dace Ventures, ARC Fund, Sierra Maya Ventures, Social Starts and Eniac Ventures, according to CrunchBase.

Of march AOL itself was acquired by Verizon a few months ago. A large reason for a understanding was AOL’s ad technology, that has been growing through acquisitions.

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