Published On: Wed, Mar 29th, 2017

Amazon to close down Diapers.com and other Quidsi sites


Amazon will close down Diapers.com and a other websites operated by a Quidsi division, a association reliable to Bloomberg today, citing a division’s miss of profitability as a reason behind a decision. Quidsi’s merger by Amazon for $545 million was announced behind in Nov 2010, and enclosed a flagship Diapers.com brand, as good as a other one- to two-word domains like Soap.com and BeautyBar.com.

According to Bloomberg, some-more than 260 employees will remove their jobs in Quidsi’s Jersey City domicile as a outcome of a shutdown, though some apportionment of those will be means to request for other Amazon jobs, a New Jersey Department of Labor notice said.

Amazon reliable a news of Quidsi’s shutdown in a statement, observant that Quidsi was nonetheless incompetent to grasp profitability.

“We have worked intensely tough for a past 7 years to get Quidsi to be profitable, and unfortunately we have not been means to do so,” an Amazon orator said. “Quidsi has good code imagination and they will continue to offer preference on Amazon.com; a program growth group will concentration on building record for AmazonFresh.”

Amazon had continued to deposit in Quidsi’s business over a years following the acquisition, even rising new brands like immature grocer VineMarket.com, for example, and bringing a sole sites to mobile devices, including iPad. 

There are several brands currently operated by a company, any focusing on a sole straight — like Wag.com for pet items, YoYo.com for toys and others.

Quidsi itself was creatively started by Marc Lore, who some-more recently sole his latest e-commerce business Jet.com to Walmart for $3 billion in cash. At Walmart, Lore is now a conduct of a retailer’s e-commerce operations — an area of a business that has been increasingly desirous in new months, as well. The association has picked adult other online retailers, including ModCloth, Moosejaw, Hayneedle and ShoeBuy.

Amazon had creatively snapped adult Quidsi to discharge a foe on a market, though a sites currently overlie a lot with a core business — for example, Amazon has a possess business directed during assisting new relatives save on diapers and other baby items, Amazon Family (originally Amazon Mom), that competes for a same assembly as Diapers.com.

Amazon did not contend when a Quidsi sites will be close down, though it does not seem business have nonetheless been notified.

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