Published On: Mon, Feb 29th, 2016

Amazon Partners With British Supermarket Chain Morrisons For Fresh Grocery Deliveries

Amazon has sealed a indiscriminate supply understanding with Morrisons, one of Britain’s largest supermarket chains, to broach uninformed and solidified groceries to Amazon Prime Now and Amazon Pantry customers.

The association launched Amazon Pantry in a United Kingdom final November, as partial of an beginning to enhance a online grocery business there. Amazon Prime Now, that became accessible in London during a finish of June, gives business one-hour smoothness of products that embody some supermarket staples, while Amazon Fresh is being tested in Birmingham and might be strictly launched in other cities this spring.

Many of a U.K.’s largest grocery chains, including Tesco, Ocado (Waitrose’s online supermarket), Sainsbury’s, and ASDA, already offer smoothness services, though Amazon might be means to take business divided from them by leveraging a logistics complement to offer reduce prices and some-more discounts. The association has already acquired dual logistics buildings in London that were formerly used by Tesco.

In a statement, Morrisons arch executive David Potts pronounced “Today’s agreement is built on Morrisons singular strengths as a food maker. The multiple of a uninformed food imagination with Amazon’s online and logistics capabilities is compelling. This is a low risk and collateral light indiscriminate supply arrangement that demonstrates a event we have to turn a broader business.”

Morrisons also pronounced in today’s proclamation that it has reached an agreement in element with Ocado to rise an in-store pickup complement for orders via Great Britain.

Featured Image: James W Copeland/Shutterstock

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