Published On: Thu, Nov 9th, 2017

Amazon inclination now sole during over 100 Whole Foods; holiday Pop-Up shops open subsequent week

Amazon is putting a $13.7 billion Whole Foods merger to work in time for holiday shopping. The companies announced currently that over 100 Whole Foods are now carrying Amazon devices, including a new Amazon Echo, Echo Dot, Fire TV, Kindle e-readers, Fire tablets, and some-more during several stores around a U.S. In addition, a series of Amazon Pop-Up stores will launch during name Whole Foods locations forward of a bustling selling season.

The Pop-Ups will start opening their doors subsequent week, starting with Whole Foods Market stores in Chicago, Illinois and Rochester Hills, Michigan on Nov 13, followed by Davie, Florida and Pasadena, California on Nov 14. Then the new Union Station store in Denver, Colorado will supplement a Pop-Up on Nov 15.

These Pop-Ups will do some-more than sell devices, like a other stores. Instead, business selling a Amazon-staffed Pop-Up stores will be means to try out inclination forward of purchase, as good as learn some-more about several Amazon services, like Amazon’s Prime membership program, and a concomitant Prime Video streaming service.

The Echo inclination themselves are removing holiday-ready as well, and will be means to respond to new commands like “Alexa, supplement Whole Foods Market chocolate truffles to my Thanksgiving list.”

This is not a initial time Amazon has leveraged a Whole Foods footprint following a acquisition. Almost immediately after a understanding sealed in August, Amazon Echo displays began appearing during vital Whole Foods locations around a U.S. They infrequently even sported tongue-in-cheek signs that called a inclination “farm fresh” and “pick of a season” – a curtsy to Whole Foods’ concentration on healthy, uninformed food.

The new store launches will also arrive only forward of Amazon’s large Black Friday sales season, that will embody discounts on a possess consumer electronics, like $20 off a Echo Dot, $20 off a all-new Amazon Echo, $30 off a new Echo Plus, $30 off Kindle Paperwhite, $20 off a new Amazon Cloud Cam, $20 off Fire 7 tablet, and $30 off Fire HD 8 tablet.

Selling Echo speakers and tablets alongside groceries is a bit of an peculiar mix, given that Whole Foods is not a large box tradesman like Target or Walmart. Its product lineup over grocery equipment has been sincerely limited, to date.

But Amazon’s gamble on Whole Foods was not only to benefit earthy locations closer to customers’ homes to energy services like grocery smoothness and Prime Now expansions, or to offer faster smoothness times. It was also to precedence a incomparable energy that comes with brick-and-mortar retail, a approach Walmart does today. That includes creation Whole Foods a end for Amazon business and Prime members by charity things like total faithfulness programs and Amazon Lockers for easier sequence pick-ups and returns, for example.

With a further of a Amazon inclination and Pop-Ups, Amazon is clearly anticipating to make Whole Foods a holiday selling destination, too.

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