Published On: Fri, Jun 16th, 2017

Amazon Channels now works like a TV login for HBO & Showtime’s apps

Amazon Channels is starting act like a TV provider. The service, that allows Prime members to concede to over-the-top reward networks like HBO, Showtime, Starz, Cinemax and others, now allows we to record into some of a networks’ standalone streaming apps, as well, starting with HBO and Showtime. That is, instead of entering in your wire or satellite TV certification to advantage entrance to a app, we can usually enter in your Amazon comment information.

Launched in late 2015 as a “streaming partners program,” Amazon Channels represents another approach that Amazon is targeting cord cutters. The use offers entrance to reward networks – including both those that we used to usually get with a compensate TV subscription, as good as subscriptions to digital-only video providers, like NBCU’s comedy network SeeSo, Tribeca Shortlist, or Fullscreen, for example.

While there’s a advantage from being means to classify your subscriptions to these services all underneath one roof, there have been downsides as well.

If we wanted to watch a network’s videos, we had to do so by Amazon, for instance. The networks’ apps themselves were off-limits. That means you’d skip out on their singular features, either that’s regulating their watchlist, browsing their recommendations or trending items, diving into their curated calm collections, holding advantage of parental controls, and other options.

That’s starting to change, interjection to new updates from a integrate of a tip reward networks participating in a Amazon Channels program.

HBO tells TechCrunch that it launched a new underline on Wednesday that allows HBO’s Amazon Channels subscribers to entrance a HBO NOW app.

According to a company, HBO NOW will concede Amazon business record in on a desktop, iOS and Android mobile devices, Apple TV, Android TV, Amazon mobile Kindle and Fire TV devices, PlayStation 3 and 4, and Samsung Smart TVs. It will launch a underline on both Roku and Xbox 360 soon, an HBO orator says.

Unfortunately, a identical underline is not nonetheless accessible for HBO’s Cinemax app.

However, HBO isn’t a usually network adding support for an Amazon login. Showtime, too, has a identical support in a Showtime Anytime app. (This is a app for compensate TV users, typically.)

Being means to use a network’s possess app creates Amazon Channels some-more like a TV provider, though it wouldn’t be a initial time a non-pay TV use gained a ability to substantiate users with TV Anywhere-powered apps. Other streaming services like Sling TV and PlayStation Vue offer this support for a series of applications, including wire channels and broadcasters alike.

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