Published On: Sat, Jun 26th, 2021

5 companies doing expansion selling right

What do all companies, regardless of industry, contend they want? Growth. Lighting-fast, continual growth. The good news is we can fast learn that expansion selling strategies work by investigate other companies’ success and bettering it to your possess business.

Most technophiles remember Dropbox’s mention module — a one that helped it grow 3,900% in 15 months. Its truth was simple: prerogative business with giveaway storage space for referring other customers. In 2008, it was an comprehensive revelation. A golden ticket.

In 2021, you’d be hard-pressed to find a association though a grave mention program. It’s a customary expansion selling trick. If we investigate other companies’ tactics, you’re going to be means to by-pass expansion — it’s as elementary as that.

The foe to grow faster is some-more dire than ever before. When we cruise a speed with that try collateral supports need to lapse dollars to their investors and that consumer merger costs have increasing by 55% over a final 3 years, forward-thinking entrepreneurs and expansion marketers simply contingency make time to investigate their competition, learn best practices and request them to their possess business growth.

Of course, we should still run your possess experiments, though it’s only some-more capital-efficient to obey than to trial-and-error from scratch. Here are 5 companies with expansion strategies value emulating — including a many critical lessons we can start requesting to your business today.


Have we worked with an particular or group who helped we find and keep some-more users?
Help us brand a best startup expansion selling experts!


1. Doing SEO right: Flo

SEO is going to spend this summer jolt in a boots. Google began rolling out a two-week core algorithm refurbish on Jun 2, and it’s unleashing a page knowledge refurbish by August. These updates customarily come with poignant sensitivity that creates organic Google rankings burst all over a place.

However, one transparent leader of a 2021 SEO footrace is Flo, a women’s ovulation calendar, duration tracker and pregnancy app. According to GrowthBar, a SEO apparatus we co-founded, Flo’s organic trade has soared 192% over a past dual months and it ranks on page one for some staggeringly rival women’s health keywords.

If SEO is a plan you’re pursuing, there are dual pivotal expansion lessons to take divided from Flo’s new success.

1. Authority matters now some-more than ever. Healthcare websites tumble into a difficulty of supportive sites that Google classifies as Your Money, Your Life (YMYL). Because of oodles of feign news and think web content, Google has justly lifted a bar for imagination and factuality. Go to any one of Flo’s some-more than 1,000 blog posts (yes, calm is still king) and you’ll see that scarcely all of them are reviewed by gynecologists, primary caring physicians or some other form of women’s health expert. Its site also has pages clinging to a writers and medical reviewers, calm discipline and peer-review specifications. Flo takes a information seriously. From a 2020 choosing to QAnon to vaccination side effects, Google is on high alert. Whatever your niche, we need to settle credit to win Google searches.

About the Author