Published On: Wed, Dec 28th, 2016

11 trends that will figure Southeast Asian eCommerce in 2017

While president-elect Donald Trump is operative tough to stop China from apropos a tellurian superpower, China hasn’t slowed a digital omnipotence in Southeast Asia — and in Southeast Asia, China means Alibaba (of course). After identifying Southeast Asia as being on a fork of an eCommerce golden age, Jack Ma and his group swooped in 4 months after and picked adult Lazada, a region’s heading ecommerce marketplace, for a frail $1 billion.

The Lazada-Alibaba deal, Alibaba’s largest abroad merger to date, is a pivotal eventuality for Southeast Asia and a implications camber a whole blurb value sequence from digital advertising, logistics, finance, word and even healthcare.

A demeanour behind during 2016

Even but a Lazada deal, this year still valid eventful for eCommerce in a region: fast-fashion fizzled out and Rocket Internet’s Zalora finale adult offered for peanuts to Thai sell firm Central Group.

Singpost’s headaches continued after a remarkable dismissal of a Group CEO Wolfgang Baier in 2015, a association also mislaid a COO, CFO and a group’s authority stepped down amidst a corporate governance scandal. These events pushed behind a company’s understanding with Alibaba a third time and wasn’t sealed until October.

Across a region, asset-heavy B2C eCommerce suffered. Singapore’s homegrown actor RedMart was acquired by Lazada after it couldn’t drain anymore income and Ascend Group’s iTruemart close down in a Philippines usually a few months after braggadocio that it would turn a initial informal eCommerce actor by 2017.

Japan’s eCommerce juggernaut Rakuten withdrew from Southeast Asia and sole a Thailand business behind to a strange founder. Moxy changed divided from normal mass eCommerce while merging with Indonesia’s Bilna to turn Orami, a female-focused calm and commerce play that lifted appropriation from Facebook co-founder Eduardo Saverin.

Borrowing Jack Ma’s terminology, if 2016 was a appetizer, afterwards 2017 will be a categorical march for eCommerce in Southeast Asia. With a $238 billion grand esteem and Amazon staid to enter Singapore in Q1, it’s already moulding adult to be an engaging year.

Game on.

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